If you have to become a media planner, you have to represent your client and get them for the best deals. But you have to account the best possible way to enlarge the results of campaign. For media planning, it is very hard for a planner to balance the expectancy of their clients when you try to make right suggestions on their side. You have to develop the skills of advertising platform to be a media planner and have plans to offer brand visibility to the users.
Three tips for beginners to plan media
- Know about your audience – there is a main drawback of new planners that they fail to research about the audience before starting their campaign. Sometimes, the dealers make pressure on them to follow their suggestion instead of using success formulas and audience analysis.
The dealers always want to promote their own platform, but it is not necessary that their advice is always the right option for your campaign. Make sure that as the connection between vendors and marketers or agencies, it’s your perception to focus on deals which support client goals.
- Plans for measurements – before introducing any new initiative, you should outline your campaign success. Consider to form a measurement plan that records your success in running the sales initiative ahead. Also, consider some elements like creative design, targeting and competitive landscape. The output of campaign will not always have success or failures and don’t tell the whole story always. If you report for various multiples before you start your campaign, you can make plans effectively for your failure points in advance.
- Know your purpose for contracting – impressive media planning has two elements of goals which are primary and secondary. The primary element confirms that you get most of what you are paid for, and the secondary goal considers engagement. While many planners make all the plans and tell their clients about them. An engagement plan is that in which you have to tell the client what action you are going to take and what results you measure from that action.