The best SEO tips will improve your website’s visibility and ranking in search engine results so that it receives free organic traffic. Some basic components of a strong SEO strategy include content marketing, link building, keyword research, SEO technical tools, community building, product images and meta tags. You may already be using a few or all of the above strategies and more with little or no desired results. This is because search engine optimization is an incremental process that consists of small modifications that will give you big results. A combination of the following best SEO tips may assure your survival and success in search engines that are not letting up on low-quality and low-value tactics.
Add keyword in domain name
Web searchers often pay attention to what is presented to them in search results. You can take advantage of the searchers behavior by adding a keyword in your domain name. For instance, if you are launching a mortgage related website, you can use words such as “house payment, interest rate, mortgage, home ownership, equity, remortgaging and finance. ”You should pick a keyword that best describes the domain you want. Make the keyword unique such that your domain name will not be confused with a popular site already owned by another individual. The keyword of choice should set yourself apart with a brand. However, your exact match domain (EMD) should not sacrifice any branding considerations.
Diversify your anchor text
Anchor text is the clickable text in a hyperlink. Search engines are likely to look at the relevance of your inbound anchor text to your webpage content. You are not only going to run into search engine problems if the anchor text has no relevance to your webpage but also if you over-optimize it. First, take a look at the anchor text that links back to your website. If there are a lot of incoming links that have the exact anchor text of a keyword phrase, you should diversify, especially if you have lost rankings from the particular anchor text. You can do so by using LSI to create variance. For instance, if the anchor text giving you problems is “green balls”, you can replace it with “balls that are green” or “best green balls” inclusive of many others.
Increase your traffic sources
Having just one traffic source may not help your SEO goals. Instead of depending on one search engine or search engines only for traffic, you should look for other sources of traffic. Such sources include blogs, feeds, social media and forums. This is because search traffic is vulnerable and suffers fluctuations that are out of your control.No single source of traffic is wholly safe and secure. You have to experiment with new potential channels of traffic until you find sources that send great citations, shares and links to your web page.
Keywords in content
The best SEO tips also include using keywords in content writing. Before incorporating your choice of keywords, you should first identify the keywords web users are using to find what they are looking for. You should use both head terms and long-tail keywords in your content.While you are at it, you should know the number of times you can use the keywords to avoid spamming. Where you place your keywords in your content is important too. Include your keywords in the title, URL, meta description, links to related content, image files, subheadings and the first sentence or paragraph and the last sentence or paragraph. Target multiple keywords because web searchers use a variety of keywords to get the desired search engine results.
Diversify your linking portfolio
Changing the anchor text will help in diversifying your linking portfolio.Practice internal linking which involves linking to the most relevant internal pages. Look for niche industry links which can build confidence and credibility to your website visitors and can help generate traffic that is likely to convert. Acquire links from other websites, social media sites, bookmarking sites, article directories,partners and vendors, business profiles and forums. Avoid pages that are void of relevant content, pages that lack original content and pages built for search engines and not users.
You should also diversify your point of view. Come up with ideas for unique and original content that bring a fresh perspective. If necessary, you can ask someone who is familiar with the best SEO tips to give you his or her point of view.